Our brand

Logos, colors, typography and usage guidelines of WebStrator's visual identity.

This kit is intended for media, creators and partners. It gathers our visual references and usage rules to represent WebStrator accurately.

The WebStrator spirit

Our identity

WebStrator is a French web hosting company launched in 2019. Our visual identity reflects who we are: technical, approachable, serious without overdoing it.

Our brand guidelines aim for a simple coherence: a bold blue, a violet that supports it, three typefaces adapted to our contexts, and a mascot as a common thread, Strator. Everything stems from there.

Official logo

Logo and variations

Our logo combines a pictogram (the stylised Strator S) and a wordmark. It comes in three variations depending on the background.

On light background

On WebStrator blue background

On dark background

Usage rules

Space around = height of the « S » 24 px min. web · 10 mm print Most contrasted variation Official files from the kit

Don'ts

Distort or compress Modify colors off-brand Move the elements Add shadows or filters

Official palette

Our colors

Four colors structure our identity. WebStrator blue is our brand color; the other three accompany it.

WebStrator Blue

Primary color, buttons, accents

HEX #3B5DE7

RGB 59, 93, 231

Accent Violet

Secondary color, highlights

HEX #7C3AED

RGB 124, 58, 237

White

Light backgrounds, inverted typography

HEX #FFFFFF

RGB 255, 255, 255

Black

Primary typography, dark backgrounds

HEX #222221

RGB 34, 34, 33

The written voice

Our typefaces

Three complementary fonts: a strong voice for marketing headlines, a readable voice for body copy, an alternative for specific contexts.

WEBSTRATOR

Newake

Marketing headlines, taglines

Free license

WebStrator

Nunito

Body text, paragraphs

Google Fonts (SIL Open Font License)

WebStrator

Outfit

Interfaces, subheadings

Google Fonts (SIL Open Font License)

The character

Strator, our mascot

Strator is our official mascot. Shared with the other brands of the group, it accompanies our content, campaigns and pages.

Over 300 variations exist (suit, zen, technical, sport, events, etc.). The complete collection is publicly available on our dedicated universe.

A few iconic variations

Suit

Zen

At work

Strong

Discover all Strator variations

Legal framework

Trademarks and intellectual property

WebStrator® is a registered trademark with INPI under number 5098563. The logo, the Strator mascot and all graphic elements are the property of OctoGency.

Any commercial use, integration into a third-party product or modification of the graphic elements without prior written authorization is prohibited. For editorial use (press, creators, partnerships), follow the rules on this page.

WebStrator® · INPI n° 5098563

View legal notices

Press relations